Whether you are interested in contributing a feature article, cover photo or press or news release, the following guidelines will help you become more familiar with Process Heating's style and editorial focus.
Prospective authors find may find the following suggestions helpful — they provide a general overview of the editorial approach of Process Heating. Articles in Process Heating take one of two approaches: generic technology-oriented or case history.
Technology articles in Process Heating take a practical how-to approach and should be generic, not specific to a company, product or brand. A good starting point is to ask "How to . . ." and fill in the blank with an active verb: select, buy, troubleshoot, repair, maintain, improve, reduce, update, rebuild, etc. By starting with this question, you can be sure that your article provides an answer to a problem that process cooling engineers face.
Types of equipment that can be covered in a technology article include ovens, dryers, burners, heat exchangers, controls, temperature sensors and other heat processing equipment, supplies or components used during the manufacturing process. Your article should explore non-company specific information that any reader could use — whether using your equipment or your competitor's. If there are special concerns unique to an industry that we cover, you can tailor your article to address that industry.
Technology articles can take many formats: Question/Answer, 9 Tips, Straight Exposition, etc. No one format is right for every article. To help determine the format, evaluate the information you'd like to provide. For example, if you'd like to explain common temperature control problems and possible solutions, you may want to use the Question/Answer format. Alternatively, you may have several small pieces of information that all relate to a single topic such as improving the accuracy of temperature measurement, for which you could write a short sub-headline for each section and group them as a list of tips under the main headline of "7 Ways to Improve Temperature Measurement Accuracy."
Finally, don't be afraid to let images, tables, charts and graphs tell part of the story, and/or include a short sidebar. A good quality image and a well-written caption sometimes say more than 500 words of copy. Use these materials to tell some new piece of information, or to illustrate a point, rather than just repeating what has been stated in the body of the article.
"Application Solutions" (case histories) highlight ways engineers have used your equipment or services to cut costs, save time, improve operations and product quality, or solve production problems. This editorial feature is an excellent way for you to showcase your success stories by teaming up with your customers. A case history allows you to highlight specific product features and the competitive advantages they have provided for your customer.
A good case history is all in the details: Outline specific results that your customer achieved, naming the customer/company involved. Include an historical perspective of the problem and describe the goals that were set and accomplished. Tell the story through the eyes of your customer, quoting at least one of the customer's engineers or employees who explain what they wanted the heat processing operation to accomplish and how your product or service met the objectives or solved the problem. Provide credible evidence — cite how much money was saved, the percent increase in production, etc. You may also include quotes from engineers or employees at your company.
Whether you decide to write a technology-oriented article or a case history, any article submitted to Process Heating should conform to the following:
Please note: BNP Media shall own all rights to any submission accepted for publication (including text, photographs, artwork, charts, graphs, etc.) in its edited, redesigned or otherwise altered state. BNP Media shall have the right to publish such submissions in any form whatsoever, including printed form, disk, electronic or any now- or hereafter-developed method of transmitting information over the Internet or other distributed network system. In order for your article to be published, we must receive a signed copy of the BNP Copyright Agreement, which is available from any Process Heating editor.
Thank you for your interest in contributing to Process Heating. If you have any questions, please contact Linda Becker at (262) 564-0074 or firstname.lastname@example.org.
Process Heating accepts photographic submissions for consideration as a cover image. The subject (type of equipment or process) featured on the cover each month varies; contact the editor at email@example.com for scheduling. Keep in mind that submitting photography does not guarantee its use.
All images submitted for consideration for a cover should conform to the following:
If you have existing color photography you would like considered for a cover, please evaluate it with the following guidelines in mind:
In addition to the above guidelines, if you are planning a photo shoot, consider the following:
If you are interested in having existing photography considered for the cover, you may send brochures or catalogs, with the appropriate image(s) marked, to the editor for initial evaluation. Our art director will evaluate the image(s) and determine if appropriate for an upcoming issue. Submit cover images electronically by uploading them to http://upload.bnpmedia.com. If you have any questions, contact editor Linda Becker at firstname.lastname@example.org; phone (262) 564-0074.
Process Heating accepts press releases from manufacturers of industrial equipment. If your company manufactures process heating equipment, components and supplies, we want to hear from you! Consider sending press releases to announce news at your company, including:
Submit all press releases electronically to Linda Becker at BeckerL@bnpmedia.com.
New Products. When writing a product announcement, be sure to focus on the benefits the product will provide to the user. Cite specifics — operating temperature, dimensions, number of channels, types of inputs/outputs, electrical ratings or construction materials, for example — as well as any special features that make the product different from your competitor's offering. Also, focus on a single series or model rather than a general category or type of product so that specifics can be provided. Supply an image separately at minimum 300 dpi resolution, if available. Do not embed images in Microsoft Word documents.
Personnel. Include an image if available. If a new hire, specify the person's title and the major responsibilities. If a promotion, also note the person's previous position, and who will be filling that position, if known. Image should be minimum 300 dpi resolution.
If available, provide an electronic image with every press release. While there is no guarantee that it will be used, a good quality image adds a visual "punch" that a few hundred words of copy just can't provide. Be sure the file name includes the company name and product model number/name. Provide a caption explaining what the image shows if it is not immediately apparent.
Do NOT embed images in Microsoft Word documents. Instead, you may embed a link to the high resolution image (stored on a web site for download) in your e-mail message, or you can send any electronic images attached to the same e-mail message as your press release. Provide images in JPG, TIF OR EPS format, scanned at 300 DPI and with an image size of at least 2 x 3" (approximately 600x900 pixels). You may use compress your image files using a program such as WinZip, but it is not required.
Please note: We cannot use photos cut from brochures, catalogs or magazines, or line diagrams.
E-mail your word document and images to: Linda Becker at email@example.com.
Releases received will be evaluated for content and applicability to Process Heating. Those accepted for consideration will be used on a first-come, first-served basis, and will be edited for style and content. Due to the volume of mail received, materials cannot be returned. Also due to the volume of releases received, we cannot report on the status of specific releases. Use the search function on our web site, www.process-heating.com, to determine whether your release has appeared.
By submitting a press release, the sender acknowledges that BNP Media shall have U.S. and international rights to any submission accepted for publication (including text, photographs, artwork, charts, graphs, etc.) in its edited, redesigned or otherwise altered state. BNP Media shall have the right to publish, reproduce, distribute, display and sell copies of submissions provided. BNP Media may exercise the foregoing rights in branded or custom, including, but not limited to, BNP’s magazines, e-newsletters, digital editions, and journals, as well as on any Internet or Intranet site over which BNP exercises effective control or with which BNP has a vendor agreement for the placement of content for sale, in reprints or microforms created by BNP.
Each submission is or will be the original creation of the contributor or entity.