As Milwaukee-based Cleaver-Brooks Inc. celebrates its 75th anniversary, the company is launching a new brand. The company’s various divisions have been reorganized as product groups under the parent company name Cleaver-Brooks Inc.: C-B Package Boiler, C-B Nebraska Boiler, C-B Energy Recovery, C-B NATCOM, C-B Pro-Fire and C-B Aftermarket.

The company expects the restructuring to allow Cleaver-Brooks Inc. to better serve its core business of manufacturing hot water and steam boilers, gas and oil burners, advanced system controls and heat recovery systems. It follows other moves to refocus on core markets such as the decision to sell its water technologies division, Aqua-Chem, early last year.

Engineer John Cleaver and East Coast businessman Raymond Brooks introduced the packaged boiler concept in 1931. In its 75th year, Cleaver-Brooks is positioned for the challenges facing an industry dependent on new technologies to improve energy efficiency and reduce emissions.