A virtual exhibition hall with interactive, 3-D booths displaying new products, CyberCoating 2007 is a virtual-reality, real-time Internet trade show focused on the finishing market. Scheduled for October 15 to 26, CyberCoating 2007 also will include technical conferences within the life-like environment during the event, which is sponsored by the Powder Coating Institute.

Participants, represented as avatars (modeled figures that display the participant’s name), can use keyboard arrows and a mouse to “walk” through the exhibit hall, enter booths and chat with each other in a real-time, secure, virtual environment 24 hours a day during the 12-day period.

Exhibitors include George Koch Sons, LLC, Col-Met Spray Booths, Anderson Development Co., Benda-Lutz Corp., DuPont Powder Coatings, Elcometer, ITW Gema, Nordson Corp., Rohm and Haas Powder Coatings, Exel North America, Mighty Lube, Sherwin-Williams, Trimite Powders Inc., Vitracoat America Inc. and Tiger Drylac Powder Coatings.

Information and a streaming video demonstration can be found at www.cybercoatingshow.com or by calling (866) 479-5261.

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