"To demonstrate the true power of its equipment, Hosty brought in retired stuntman 'Courageous' Carl Payne for a series of man vs. pressure washer challenges." So begins each video in the series from Hotsy Cleaning Systems, Camas, Wash.
The Hotsy videos use tongue-in-cheek humor to demonstrate the ruggedness, durability and power of a Hotsy pressure washer. "Courageous" Carl Payne, a retired stuntman, challenges the Hotsy equipment with a baseball bat, Hummer and moped in his quest to best the pressure washers.
"Carl's over-the-top antics are a great way to showcase the virtues of our product and build on the Hotsy name," says Robin Paul, marketing communications manager for Hotsy.
Hotsy is celebrating its 40th anniversary year. The company manufactures hot and cold-water pressure washers, biodegradable detergents and pressure washer replacement parts and accessories for a range of markets, including manufacturing applications.
View the videos at http://www.hotsy.com/carl/.