Explaining chemistry doesn't have to be complicated. Chemical maker BASF has launched "Creating Chemistry," a video series presenting the world of chemistry so it is easily understood. The Florham Park, N.J.-based company has posted the video on YouTube. The company plans to update the video every quarter, and it will show experts from different countries talking about chemical topics relevant to everyday life. English or German translations appear as subtitles.
The first video addresses biodegradable plastics, "a relatively young but rapidly growing segment in the wide product category of plastics," says Robert Heger, BASF vice president of specialty plastics.
BASF says it plans to offer an iTunes media library subscription option on its website, www.basf.com. Once downloaded, the videos will be viewable on a laptop, iPad, cell phone or other mobile device.
To see the first "Creating Chemistry" video, visit www.youtube.com/watch and type "creating chemistry" in the search box.