A new powder coating study based on surveys and interviews with U.S. companies has identified 21 market segments that spell opportunity for powder coaters.

"Project Expand," commissioned by the Powder Coating Institute in The Woodlands, Texas, and conducted by Chemmark Consulting Group Inc., Southern Pines, N.C., indicates that the segments carry a total potential value of more than $4 billion.

Of the 21 segments that hold the most promise, five are within the markets that powder coatings currently serve, four are adjacent to the typical or current areas, and 12 are in markets not previously penetrated by conventional powder coating systems.

The 142-page report is available as a CD or hard copy. Cost depends on the type of PCI membership the purchaser has, but the report also is being sold to nonmembers. To order the study, go to www.powdercoating.org and click on the "Project Expand" logo.