Xylem Inc. will market its industrial heat transfer brand, formerly known as ITT Standard, as Standard Xchange.
The name change is part of the transition that has occurred
at Xylem following ITT Corp.’s reorganization and divestiture into three
stand-alone companies in 2011: Xylem, a global water technology company; ITT
Exelis, a defense business; and ITT Corp., which continues as a standalone
industrial products and services company.
“The change of our brand name is an important event for our
customers and our employees. It signals our future in creating innovative heat
transfer products and solutions, while referencing our 95-year heritage in
serving the industrial process market,” says Tom Reid, director of Standard
The name acknowledges the business’s history, which includes
more than 50 years as part of American Standard and more than 25 years as ITT
Standard, while at the same time, the name also evokes a connection to the many
products and solutions the business provides that enable the efficient exchange
Formed from several of ITT’s water, fluid handling and analytics
businesses, Xylem is a company focused on solving the world’s most complex
water - related problems. The Xylem portfolio includes Standard Xchange along
with other well-known and respected product brands, including Flygt, Goulds
Water Technology and Bell & Gossett.
ITT Standard Rebranded
May 16, 2012