Anniversaries are funny things. They serve to both mark the end and celebrate a continuation at the same time. I mean, who would celebrate a wedding anniversary or birthday — the anniversary of birth — if they did not want to both look back and look forward? And so it is with this issue as Process Heating celebrates its 20th anniversary.
Readers and advertisers who have been with Process Heating from the beginning may recall that — though I have proudly served as editor of Process Heating since 1995 — I was not around in the beginning. Nonetheless, I do know how Process Heating got its start: a combustion equipment manufacturer was asked the kind of question sales people ask, “How can I help you do your job better?” It’s the kind of question that good communicators ask because they know that the best way to connect is to first listen.
Listening is what I try to do as well, each time I meet a Process Heating reader and he or she tells me what they think of the magazine. Good or bad, I love to hear it because it helps me know when we’re satisfying our corporate mission: to deliver superior information you need to succeed in business when, how and where they want it. Our parent company surveys our readership biannually to find out how well we’re doing too. It is from suggestions made during these conversations that some of the best ideas have come. For instance, a reader at a brewery said to me, “I like Process Heating a lot, but what I really need is a magazine about cooling,” and our sister publication, Process Cooling, was born.
Of course, Process Heating is not created in a vacuum. It has enjoyed 20 years of success thanks to the advertising support of heat processing equipment manufacturers. Thank you for the trust and support you place in this brand. I want to offer a special thank you to those charter advertisers who have been with us since 1994.
Comedienne Carol Burnett always ended each episode of her variety show by singing, “I’m so glad we had this time together….” Like Carol, I am pleased and honored to be a part of this industry. Fortunately, I know that, like Carol, though I may be putting this anniversary issue to bed, tomorrow I can look forward to working toward the next one.
Linda Becker, Associate Publisher and Editor,