St. Louis-based Watlow introduced new branding for the company, including a new logo and tagline icons. Watlow designs and manufactures industrial heaters, temperature sensors, controllers and supporting software.

Watlow spent more than 18 months assessing its current position in the marketplace interviewing both customers and team members. Using that valuable data, the company developed a new brand architecture, including the enterprise brand, which is represented by the corporate logo, tagline and emotional benefit, the sub-brands, including the company’s business units and product portfolio.

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