Reading Bakery Systems (RBS), Robesonia, Pa., continued its expansion of personnel and resources into the markets of China and southeast Asia.

Important RBS personnel will relocate to the region as part of the expansion plan. David Kuipers will take on a new role as senior vice president of sales and marketing and will lead sales efforts in both China and southeast Asia. Kuipers has over 30 years of experience in the baking industry and joined RBS in 2004.

RBS manufactures baking and process systems for the global food industry. Company brands include Thomas L. Green, Reading Pretzel, Exact Mixing and Reading Thermal.