Suppliers of automation and instrumentation systems to process plants sometimes stress the technologies embedded in their products and services, but focusing on technology alone does not solve problems. End users know this and are usually much more interested in specific applications and use cases than technology details.
While only a limited subset of plant personnel may have knowledge of or interest in Industrial Internet of Things (IIoT) and other enabling technology details, all personnel have plant issues they would like to address. And, all need solutions to process and other problems. Focusing on applications, rather than technologies, allows a much wider range of plant personnel to participate on a project team instead of just those intimately familiar with the technology.