A global manufacturer of stone wool products, Roxul Technical Insulation adopted the name of its global parent company and is now Rockwool Technical Insulation in North America. With five factories and 1,000 employees, Rockwool manufactures stone wool insulation for industrial and technical solutions as well as building insulation.

The rebrand includes all product lines of the company’s North American stone wool insulation business. Customers of the company’s industrial (ProRox) as well as marine and offshore (SeaRox) business segments will notice a transition to Rockwool branding on all packaging. The company’s new website in North America, www.rockwool.com, launched this month, while the Rockwool Group corporate site has transitioned to www.rockwoolgroup.com.

The Rockwool Group has invested approximately $350 million in three new North American manufacturing facilities since 2014, including a recently announced stone wool insulation plant in Ranson, W.V.