BriskHeat, a manufacturer of surface heating elements, held its first in-house trade show at its headquarters in Columbus, Ohio. The event was designed for the company’s employees to get a better understanding of its products.

More than 250 employees attended BH Expo on February 1, which was planned and staffed by 50 members of the sales and marketing team. Each of 10 booths represented a product line or a geographical region where BriskHeat has sales offices around the world, including China, Taiwan, France and Germany.

“Our employees now have a greater understanding of our products and what they do, as well as the customers who use them, the industries they work in and where they’re located,” said Craig Wilson, vice president of marketing and corporate communications.