Astec Industries Inc. is launching a rebranding initiative, which includes a new logo and website, to coincide with its business model.

The organization’s former brands, including thermal fluid system manufacturer Heatec, will no longer operate as separate subsidiary companies and will all take on the Astec name. Other brands include: Astec Inc., Astec do Brasil, Astec Australia, BMH Systems, Breaker Technology, Carlson Paving, Con-E-Co, KPI-JCI and Astec Mobile Screens, Osborn, Peterson, RexCon, Roadtec and Telsmith.

For industrial process applications, the company provides packaged systems that include heaters (fired or electric), process skids, expansion tanks, storage tanks (heated and nonheated), piping and controls. Astec also makes equipment for waste heat recovery. Astec’s industrial process equipment can be found in oil and gas processing, food processing, chemical plants, power generation and roofing products manufacturing, among others.

The launch comes while the organization streamlines its internal structure and operations to improve efficiency and drive growth. The company said it made the decision to unify to make it easier for its dealers and customers to do business with it.

The new website (www.astecindustries.com) replaces the previous subsidiary websites. Dealers, customers, suppliers and consumers will be able to find information about the company, its product offerings and other resources in one location.