Guidelines for Press Releases

 

Guidelines for Press Releases

Process Heating publishes press releases from OEMs that manufacture equipment that creates, applies, transfers, controls, moves or removes heat, or measures, monitors or senses temperature, during the manufacturing process at no charge. The releases should be intended for industrial process heat equipment users employed in the process industries. Consider sending press releases to announce news at your company, including:

  • New Product Introductions or Improvements to Existing Products
  • New Personnel or Personnel Promotions
  • Joint Ventures and Acquisitions
  • Major Contracts
  • New Web Site or Internet Services and Features
  • New Sales Representatives or Distributors
  • Address and Phone Number Changes
  • ISO and Other Certifications
  • Special Internal Programs

Press releases should be sent via e-mail to BeckerL@bnpmedia.com. We do not accept press releases via post.

All press releases should contain the contact name, address, phone and fax of the subject company as well as complete contact information for any other company mentioned in the release. (This is especially important for contract announcements, joint ventures, and the like.) If available, provide an image with every press release.

If you would like to submit a press release but are not sure how, see the sample press release as the last page of these guidelines. While you do not need to follow this precisely, it highlights the key details to include.

In addition, for specific types of releases, consider the following:

  • New Products. When writing a product announcement, be sure to focus on the benefits the product will provide to the user. Cite specifics -- operating temperature, dimensions, number of channels, types of inputs/outputs, electrical ratings, or construction materials, for example -- as well as any special features that make the product different from your competitor’s offering. Focus on a single series or model rather than a general category or type of product so that specifics can be provided. Supply a photo (color preferred), if available.
  • Personnel. Include a photo (color preferred) of the new or promoted personnel, if available. (If sending via e-mail, see electronic image guidelines on next page.) If a new hire, specify the person’s title and the major responsibilities. If a promotion, also note the person’s previous position, and who will be filling that position, if known.

Tips for Sending Via E-Mail

Due to proliferation of computer viruses that are spread via e-mail attachments, we require that you paste the content of the press release into the body of the e-mail message so that we may ascertain the contents before opening an attached file. E-mail messages with attachments sent without this description may be deleted without being opened if the editor is unfamiliar with the sender. You may also choose to attach your press release as a Microsoft Word (preferred) or Adobe Acrobat (PDF) document to the e-mail message, but this is not required. Send e-mail to BeckerL@bnpmedia.com.

You may embed a link to the high resolution image (stored on a web site for download) in your e-mail message or send any electronic images attached to the same e-mail message as your press release. Provide images in JPG, TIF OR EPS format, scanned at 300 DPI and with an image size of at least 2 x 3" (approximately 600x900 pixels).

Please Note

Editorially, for the print edition, we work at least 10 weeks ahead of publication date. Releases received will be evaluated for content and applicability to all editorial products of Process Heating, including print publication, website, digital edition, enewsletters and social media postings.

Those accepted for the print publication will be used on a first-come, first-served basis.

Regardless of publication platform, all releases will be edited for style and content. Due to the volume of mail received, materials cannot be returned.

Finally, our editors do not report on the status of specific releases due to the volume of materials received. Use the search function on our website, www.process-heating.com, to determine whether your release has appeared. Alternately, use a search engine such as Google to search for a keyword string from your release, e.g., "WonderfulHeater 123" site:www.process-heating.com in the Google search box.

A Word on Rights

By submitting a press release, the sender acknowledges that BNP Media shall have U.S. and international rights to any submission accepted for publication (including text, photographs, artwork, charts, graphs, etc.) in its edited, redesigned or otherwise altered state. BNP Media shall have the right to publish, reproduce, distribute, display and sell copies of submissions provided. BNP Media may exercise the foregoing rights in branded or custom, including, but not limited to, BNP’s magazines, e-newsletters, digital editions, and journals, as well as on any Internet or Intranet site over which BNP exercises effective control or with which BNP has a vendor agreement for the placement of content for sale, in reprints or microforms created by BNP.

Each submission is or will be the original creation of the contributor or entity.